Footy Recruits is proud to have the support of the AFLCA.

The AFL Coaches Association is the collective, representative voice of coaches in the Australian Football League.
Since its inception in 2002, the Association has grown significantly and will has over 110 members, consisting of full time Senior and Assistant Coaches from all 16 AFL Clubs.

The Association aims to play a key role in the football industry, continually growing and adapting to achieve its objectives.

Objectives of the AFLCA
The overall aim is to help grow the game in partnership with the AFL, Clubs, Players and Coaches.

Seven key objectives of the AFLCA have been defined.
These objectives are:

1. Provide a forum for Coaches to meet and discuss opportunities and challenges.
   
2. Recognise contributions of Coaching leadership and excellence.
3. Develop skills and expertise of all Coaches, in particular Assistant Coaches.
   
4. Provide career transition and support to Coaches and Assistant Coaches both into and out of the Coaching profession.
   
5. Define Coaching pathways and develop the talent pipeline.
   
6. Promote the profession of AFL Coaching.
   
7. Continue to foster relationships and partnerships with key stakeholders.
   

Development Programs
To fulfill the objectives of the AFL Coaches Association, members are involved with a wide variety of development programs and courses funded by the AFLCA.
Courses are designed and implemented to suit the individual needs of coaches and range from basic computer / IT training right through to tertiary management training degrees.

Coaches' Forum
As a forum for AFL Coaches, the Association often acts as a discussion panel to provide feedback to the AFL in a number of areas including Rules and Regulations, Player Rules and media coverage of the game.

The Association recognizes excellence in coaching at their annual Awards Night and contributions to the development of Australian Football are highlighted during the evening.

Coaching Pathways and Recruitment
The AFLCA develops clear pathways for coaches entering the AFL system, and works with Clubs to assist in the recruitment of new talent to the coaching ranks.

Transition of Coaches
Importantly the Association is responsible for the transition of coaches from one club to another, from football to other sports or from the AFL to other industries.

The Coaches Association positively promotes the profession of AFL coaching where possible and fosters relationships with other key stakeholders in the game including the AFL, AFL Players Association and various state football bodies.

Welfare of Coaches
The overall welfare and development of AFL Coaches is the key responsibility of the Coaches Association, assisting them in both their professional and personal life.

Development Programmes
To fulfill the objectives of the AFL Coaches Association, members are involved with a wide variety of development programs and courses funded by the AFLCA.
Courses are designed and implemented to suit the individual needs of coaches and range from basic computer / IT training right through to tertiary management training degrees.

As a forum for AFL Coaches, the Association often acts as a discussion panel to provide feedback to the AFL in a number of areas including Rules and Regulations, Player Rules and media coverage of the game. The Association recognizes excellence in coaching at their annual Awards Night and contributions to the development of Australian Football are highlighted during the evening.

The AFLCA develops clear pathways for coaches entering the AFL system, and works with Clubs to assist in the recruitment of new talent to the coaching ranks.
Importantly the Association is responsible for the transition of coaches from one club to another, from football to other sports or from the AFL to other industries.

The Coaches Association positively promotes the profession of AFL coaching where possible and fosters relationships with other key stakeholders in the game including the AFL, AFL Players Association and various state football bodies.

The overall welfare and development of AFL Coaches is the key responsibility of the Coaches Association, assisting them in both their professional and personal life.

Danny Frawley (CEO)
The former St Kilda captain and Richmond Coach, took over as CEO of the AFLCA from Neale Daniher in November 2008.
Danny played 240 games with the Saints from 1984 before holding a position as a Collingwood Assistant Coach for 4 seasons.
He then coached Richmond Football Club for 5 years from 2000 after which he worked in the Media for several years.

Danny's key responsibilities with the AFLCA are negotiating Coaches' Terms and Conditions, attracting funding for the Association and playing a key role in providing a forum for Coaches in relation to Laws of the Game.

Paul Armstrong (Coaching Development Manager)
Paul's playing background in Ballarat, led to a short stint with the Saints, which turned into a full time Development Role with St Kilda in 1985. After the disbandment of zones, Paul worked with the then VFL in a Country Development position before moving to Geelong as the inaugural Region Manager for the Geelong Falcons in the newly established VSFL U/18 competition.
After several years in that role, Paul moved on to be Football Manager at Geelong, the Western Bulldogs and most recently Richmond.

As Coaching Development Manager, Paul has a close relationship with all AFLCA Members, and is primarily involved in providing Personal and Professional Development opportunities for Coaches.

Melissa Murphy (Executive Assistant)
Melissa has been involved with the Association since its inception in 2002 and provides secretarial and bookkeeping support to the AFLCA. Melissa works closely with the Clubs and Coaches to assist them in a variety of ways. She also runs the administrative side of the AFLCA and is a key component in the smooth running of the organization.

Contact the AFLCA
AFL Coaches Association
Address:
Level 1,
Etihad Stadium,
Docklands,
VIC, 3008

Postal Address:
P.O. Box 9230,
Brighton,
VIC, 3186

Phone: (03) 9615 5111
Fax: (03) 9614 2855
eMail: info@aflca.com.au
Web: aflca.com.au